Iyotetsu Takashimaya Department Store occupies one side of Matsuyama Shieki station. It's a massive emporium of luxury goods, from fashion to food. On the roof of Takashimaya stands the Kururin Ferris wheel, a major landmark of …

Mitsukoshi Department Store is a vast emporium of luxury goods from fashion to food, displayed with the care and style demanded by Japanese consumers. The domed atrium facing the Ōkaido Arcade is a spectacular architectural space. It has a futsal court on the …

Ōkaido Arcade is a broad, covered shopping street that runs through the center of Matsuyama. It's home to an interesting variety of modern and traditional shops, large stores and tiny boutiques. There are also restaurants and cafés at regular …

Dogo Arcade starts in front of Dogo Onsen Honkan, running past Tsubaki no Yu Onsen, down to Dogo Station. The arcade has many souvenir shops, cafés and restaurants. Here you can find a wonderful shop devoted to goods from Studio Ghibli featuring the fantastic creations of Hayao …

Gintengai Arcade is a covered shopping street that runs through the center of Matsuyama with a rather 1970s look and feel. It's home to a variety of modern and traditional shops, and tiny boutiques with a focus on fashion. There are also a number of coffee shops, and restaurants off side …

Ropeway Dori is an uncovered continuation of Ōkaido Arcade. It's a rather chic street with many attractive old buildings housing many boutiques and reasonably-priced antique shops. It's a good place to look for souvenirs. There are also plenty of cafés and restaurants to choose …

Road Stations are rest areas found along roads and highways in Japan. They sell local produce, snacks, souvenirs, sake and other goods. Fuwari Road Station has reasonably-priced restaurant, snack and ice cream stands. There's a very pleasant beach just across the …

Emifull Masaki is Ehime's biggest shopping mall. Here you can browse popular Japanese brands such as Uniqlo and Muji under one roof. The interior is an interesting architectural space in itself. There's an attractive food court, and a wide range of restaurants here …